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Social media performs an essential function in modern-day fashion public relations; enabling practitioners to succeed in a wide range of shoppers via varied platforms. Consumption is driven not solely by want, the symbolic meaning for consumers is also an element. Consumers partaking in symbolic consumption may develop a way of self over an extended period of time as various objects are collected as part of the process of building their id and, when the symbolic which means is shared in a social group, to communicate their i dentity to others. F or teenagers, consumption performs a role in distinguishing the kid self from the adult. Researchers have found that the style decisions of teenagers are used for self-expression and also to recognize other teens who put on similar clothes. Different trend designers are influenced by exterior stimuli and mirror this inspiration of their work. For instance, Gucci's 'stained green' jeans could look like a grass stain, but to others